Toyota/ Car Industry

toyota’s Pricing Strategies, Positioning, Branding, Product Marketing 

400 words

  • ●  Look at your chosen product/service, how are they positioning it with their competitors?
  • ●  How are they branding it?
  • ●  What kind of marketing do they do with their product/service? Portfolio, marketing mix, etc.
  • ●  What kind of promotions are they doing right now to retain customers and gain new ones during COVID?
  • ●  How about pricing strategies? How are they pricing their product/service?
  • ●  What are their price objectives? Low to gain new customers or high to gain branding differentiation?