- How did Japan successfully change its national image after World War II, and how did culture spread globally through technology investment (entertainment, business)? This led to the rise of Japanese TV and pop culture and the growth of the economic market in the 1990s (Yakuza). Examples are obvious examples of “localization” and “culturalization”, showing that cultural differences have a strong appeal.
- Take the game company as an example
The “localization” and “culturalization” of game companies, as well as the various processes and precautions that game companies need to take before opening up new markets. For example, the historical, ethnic and religious accuracy of the game content needs to be considered to avoid backlash from the new consumer market, and careful consideration, cultural stereotypes and supervisors’ geopolitical imaginations, to adapt to local audiences
- Japanese consumer products do not seek to sell Japanese lifestyles. People invest in an item because of its cultural significance. The intention of marketing is not to promote the Japanese way of life, but because of people’s attraction to a particular culture.
- When a product enters a new market, localization is indispensable. Its basic task is to let new users understand how the basic elements make the product interesting, which is what needs to be culturalized. Through in-depth research on new markets to ensure better integration into new markets, acceptance and discussion. Culturalization is more uncertain and challenging. It depends on the culture, history, and Beijing of the new market. The success of culturalization can determine the fate of a product or even a brand in this market.
Essay Title: Travelling Design: Japaneses Animation